My Impression of Uruguay

Wait… you are going to Uruguay? Where is that? Is that different from Paraguay? Of all the countries we visited in recent years, Uruguay seemed to elicit the most curious questions from friends and families. Besides football/soccer fans, few of us outside the continent ever give Uruguay much thought. Uruguay first piqued my interest when we came across an unassuming Uruguayan parrilla in Panajachel, Guatemala. We were so impressed that we started looking into the Uruguayan restaurants back in New York. So when we were looking for a quick getaway over Thanksgiving, I jumped at the chance to explore this under-appreciated nation. In this edition of “My Impression of…”, I would like to share some of my personal observations on Uruguay. As usual, these are just my personal opinions, and by no means a statement of facts. Please don’t hesitate to drop a comment.

The Coolest Name

Among all the countries within the United Nations, Uruguay probably has the most intriguing official name: the Oriental Republic of Uruguay. For Asian Americans like myself, the word “oriental” could be triggering. However, the word oriental is integral to this country’s history and identity. Before its independence, this land has always a buffer zone between great powers: the Spanish, the Portuguese, and then Argentina and Brazil. Uruguay is situated on the eastern bank of the Rio de la Plata, and its inhabitants are commonly nicknamed “the Orientals,” the people of the eastern bank of the river. The country’s founding legend was the 1825 uprisings of the Thirty-Three Orientals against the ruling Empire of Brazil.

*Oath of the Thirty-Three Orientals*, by Juan Manuel Blanes.

During the first constitutional assembly, they originally proposed naming the country the State of Montevideo. Officially, Uruguay is not the name of the country; it is the name of the main river of the Rio de la Plata, which marks the national border between Uruguay and Argentina. In the ingenious Guaraní language, the name means the “river of painted birds”. Inevitably, the people adopted Uruguay as the country's unofficial name. Objectively speaking, I think there is something primal and evocative about the name “Uruguay”; it is definitely the coolest country name among all the United Nations member states.

As a small nation, Uruguay certainly has a chip on its shoulder. Having grown up in Taiwan, I knew all too well that every mention of my country abroad could be a cause for celebration. Besides its success in the World Cup, the one famous mention was from a Simpsons episode, in which Homer Simpson made fun of Uruguay by mispronouncing it as “U-R-Gay”. While most Uruguayans don’t take offense at the joke, from my understanding, its prominence nevertheless highlights just how much of an afterthought Uruguay is for most North Americans.

It Is Expensive!

Just a few weeks after I booked our nonrefundable tickets to Montevideo, the company I worked for announced furlough for all employees. I had worked with the firm for more than twelve years, so it came as quite a shock to realize just how dire the firm’s financial condition is. Besides figuring out how to file for partial unemployment benefits, another immediate dilemma was whether we ought to go through with the two international trips Brian and I had already planned and partially paid for. Because these trips coincided with Thanksgiving and the Christmas/New Year period, the airfare was sky-high and non-refundable. After much debate, we decided to press forward with these trips.

It did not take long for us to realize Uruguay was one of the worst countries to visit in Latin America, given my new financial reality. Historically, Uruguay has been the wealthiest and most developed economy in South America. Not only does Uruguay have the highest minimum wage, but its heavy reliance on imports and tariff barriers also makes it a pricey destination, especially compared to Brazil or Argentina. It may not be as expensive as Norway or Switzerland, but we were still ill-prepared by the prices in restaurants and grocery stores. For reference, a McDonald’s Big Mac costs $8.75 USD, and a small cappuccino at Starbucks costs $6.50 USD in Montevideo. The price is a hair higher than in New York City, and Uruguay adds 22% VAT to the bill. When you consider that the average salary in Montevideo is just a little over $1,000 USD a month, one wonders how average Uruguayans get by.

Obviously, judging the cost of living by American restaurant chains is far from an accurate picture. However, we were consistently surprised by the cost of many of Uruguay’s most beloved stables. One such example was chivito, Uruguay’s national dish. Their signature steak sandwich costs around $15 USD a piece, which seems pretty standard, not just in Montevideo. Although the prices at restaurants are only a fraction of those in New York, they were still expensive enough to make me pause as I perused the menu. As a short-term visitor, I could not appreciate Uruguay’s affordable healthcare and free public college. The best value we enjoyed in Uruguay was also the country’s greatest export: world-class grass-fed beef. It may be half as expensive as in the States, but still pricey compared to Argentina or Brazil.

As a “niche” destination, Uruguay’s tourism sector is highly seasonal. The peak season was between Christmas and mid-January. Places like Punta del Este and José Ignacio are supposedly to have one of the most dramatic price surges during the peak season. High-end resorts such as Posada Ayana and Playa Vik Jose Ignacio run upward of $2,500 USD a night. Fortunately, the country is not densely populated, meaning over-tourism is hardly an issue in Uruguay. It is not too difficult to find your own patch of paradise here.

Uruguay may be expensive, but the government was doing its best to attract foreign tourists. Foreigners residing outside Uruguay are exempt from hotel VAT upon showing their passports. Those carrying foreign-issued credit cards receive 9% discount on VAT at restaurants and supermarkets. VAT refunds for foreign visitors may be common around the world, but this was the first time I had come across a country that voluntarily provides tax exemptions in such a frictionless manner. Even more intriguingly, any merchants in Uruguay even offers VAT discount for those paying by credit or debit card. That was certainly counter-intuitive from the North American perspective.

Yerba Maté Mania

Outside of South America, Yerba Maté is hardly a beverage you hear much about. This highly caffeinated drink originated from the indigenous community of present-day Paraguay and is popular across Argentina, Uruguay, Paraguay, and southern Brazil. However, Uruguayans are particularly known for their love, some would say addiction, to Yerba Maté. While Argentinians are also known for their high consumption, the average Uruguayan consumed 22 pounds of mate per year, double that of Argentinians. In addition, Uruguayans also made Yerba Maté a central element of national identity and social life.

No matter where you go in Uruguay, you can see people carrying around their maté cups and thermal vacuum flasks under their arms. The popularity of maté cut across gender, age, and social class. From friendly gatherings in the park to the parliamentary sessions at the national legislature, the visibility of maté gears in the public sphere is unique to Uruguay. After our first day, I made a habit of assessing what percentage of Uruguayans on the street had their maté gear in hand. Based on my unscientific observation, as many as one in four Uruguayans carry them out and about. The most popular form of socialization is sharing maté among friends. Being invited into a maté circle is a privilege that visitors should not pass up.

While young people in Vietnam, the United States, or Mexico might prefer a pint of beer, Uruguayans primary drink of choice would certainly be maté. I can’t help but wonder whether alcohol or coffee consumption is lower than in comparable countries. For whatever reason, people here seem gentler and more laid-back because of their thermos and maté cups. Unlike alcohol, maté certainly does not incite violence or “anti-social” behaviors. Uruguayans’ love for the drink makes maté gear the best souvenir visitors could buy here. Traditionally, the cup is made of a gourd and wrapped in leather, and the drink is consumed with a metal drinking straw; it is strong. In addition to the cups, fancy maté carriers are functional and could easily be works of art in their own right.

Although the maté gears and the maté leaf itself are readily available in shops and supermarkets, tourists are often shocked to learn that the drink is rarely available in restaurants or cafes. One of the most commonly asked questions on walking tours here is how foreign visitors can partake in Uruguay’s maté culture. According to our tour guides, there are only two cafes in Montevideo that have maté on their menus. I have read you are more likely to find maté at Argentine (or Uruguayan) restaurants in Europe than in Motevideo. I just found that fascinating.

The Europe of South America

Among all the countries in Latin America, Uruguay has the lowest percentage of its population who are indigenous. As a buffer zone between empires, Uruguay has historically been a nation of immigration. The main wave of mass immigration occurred during the colonial era, with the majority of immigrants coming from Europe. Today, nearly nine out of ten Uruguyans identify as of European descent. The largest groups would be Spaniards and Italian. Similar to Chile and Argentina, these immigrants arrived as the “frontier” of the empire and brought with them the ethnic culture of their motherlands.